{"id":9366,"date":"2023-09-08T15:12:56","date_gmt":"2023-09-08T15:12:56","guid":{"rendered":"https:\/\/eoc.vision\/content-marketing\/"},"modified":"2023-12-11T08:08:12","modified_gmt":"2023-12-11T08:08:12","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/eoc.vision\/de\/content-marketing\/","title":{"rendered":"Content marketing"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; 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column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;10\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Ein Unternehmensblog ist kein Container f\u00fcr improvisierte Texte, sondern eine durchdachte Sammlung von Inhalten, die Fragen beantworten, Probleme l\u00f6sen und n\u00fctzliche Informationen liefern.&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]Wenn wir von Content Marketing sprechen, meinen wir die Gesamtheit der Strategien, die darauf abzielen, qualitativ hochwertige Inhalte zu entwickeln, zu erstellen und zu verbreiten. Es geht demnach um relevante Texte, mit denen ein bestimmtes Publikum erreicht, angesprochen und gebunden werden kann.<\/p>\n<p>Unser Hauptziel ist, das Unternehmen zu einem Bezugspunkt in seiner Branche zu machen. Daf\u00fcr produzieren wir n\u00fctzliche Informationen, Unterhaltung oder Inhalte von Interesse, \u00fcber die wir im Sinne eines Content Marketing aber h\u00e4ufig indirekt auch Produkte oder Dienstleistungen bewerben.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; 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animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h4&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Content Marketing? Ja, mit einem Unternehmensblog!&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]Mit einem Blog kann dein Unternehmen informative, f\u00fcr die \u00d6ffentlichkeit relevante Inhalte teilen und damit zugleich Fachwissen und Kompetenz unter Beweis stellen. Der gro\u00dfe Vorteil eines Unternehmensblogs ist die Steigerung der Sichtbarkeit. Dabei gehen wir bei EOC in Sachen Content Marketing stets von den Schl\u00fcsselw\u00f6rtern der Branche aus.<\/p>\n<p>Wir verwalten einen Blog aus einer SEO-Perspektive, verfolgen also das Ziel, die Positionierung der Website des Unternehmens in den Suchmaschinen zu verbessern und neue Besucher anzuziehen. Zus\u00e4tzlich zum Publikum, das sie \u00fcber die Onlinesuche ansprechen, sind die Artikel eines Unternehmensblogs ideale Zielseiten f\u00fcr Inhalte der Sozialen Netzwerke des Unternehmens. So f\u00fchrt das Engagement, das durch Kommentare und Shares erreicht wird, zu einer besseren Positionierung der Seiten und damit der gesamten Website. 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Je nach Bedarf k\u00f6nnen es Artikel, Videos, Infografiken oder ausf\u00fchrlichere Anleitungen sein. Um dem Unternehmen Glaubw\u00fcrdigkeit zu verleihen, das Interesse des Zielpublikums zu wecken und Interaktion zu f\u00f6rdern, nutzen wir die Sozialen Netzwerke oder das E-Mail-Marketing mit Newslettern und gezielten Mitteilungen.<\/p>\n<p>Der Erfolg des Content Marketings von EOC ist messbar, und zwar vor allem \u00fcber Traffic-Analyse und Konversionsraten. 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Man braucht sie sich nicht vorstellen, weil es sie schon gibt \u2013 inklusive jener Daten der Unternehmen, in denen unser Content Marketing zu sp\u00fcr- und messbaren Ergebnissen gef\u00fchrt hat.<\/p>\n<p>Wenn man sagt, dass ein Blick gen\u00fcgt&#8230; Diese Kurven sprechen f\u00fcr sich.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][nectar_global_section id=&#8220;8477&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; color_overlay=&#8220;#000000&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;radial&#8220; enable_shape_divider=&#8220;true&#8220; shape_divider_color=&#8220;#f2edec&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;25%&#8220; shape_divider_height_phone=&#8220;15%&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; shape_type=&#8220;straight_section&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;0px&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;center&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9793,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9366","page","type-page","status-publish","has-post-thumbnail"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/comments?post=9366"}],"version-history":[{"count":0,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media\/9793"}],"wp:attachment":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media?parent=9366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}