{"id":9361,"date":"2023-09-08T12:43:59","date_gmt":"2023-09-08T12:43:59","guid":{"rendered":"https:\/\/eoc.vision\/sea-marketing\/"},"modified":"2023-12-11T08:11:05","modified_gmt":"2023-12-11T08:11:05","slug":"sea-suchmaschinenwerbung","status":"publish","type":"page","link":"https:\/\/eoc.vision\/de\/sea-suchmaschinenwerbung\/","title":{"rendered":"SEA Suchmaschinenwerbung"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; 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font_style=&#8220;h2&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Wir implementieren und verwalten SEA-Kampagnen, um die Sichtbarkeit deiner Website dank Suchmaschinenwerbung zu steigern.&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]Auch Search-Engine-Advertising-Kampagnen, sogenanntes SEA-Marketing, sind Online-Werbema\u00dfnahmen, die deine Website mit Hilfe bezahlter Anzeigen in den Suchergebnissen bewerben. 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animation=&#8220;fade-in-from-bottom&#8220; animation_easing=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h4&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Wie organisieren wir eine SEA-Marketingkampagne?&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]Anzeigen sind mit bestimmten Keywords verkn\u00fcpft. Wenn ein Nutzer eines davon in die Suchmaschine eingibt, werden relevante Anzeigen angezeigt. Das Herzst\u00fcck der Vorbereitung einer SEA-Kampagne liegt demnach in der Auswahl der richtigen Schl\u00fcsselw\u00f6rter.<\/p>\n<p>In den wenigen Zeichen, die f\u00fcr die Anzeige zur Verf\u00fcgung stehen, m\u00fcssen die Keywords eingebaut werden, f\u00fcr die der Werbetreibende bei der Auktion mitbietet. Es ist der Algorithmus der Suchmaschine, der vorschl\u00e4gt, welche Anzeigen zu einem Schl\u00fcsselwort angezeigt werden. Kriterien sind das Gebot und die Relevanz der Anzeige, aber auch die Qualit\u00e4t der Seite.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;8%&#8220; bottom_padding=&#8220;8%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;10\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Die Kosten f\u00fcr den Werbetreibenden richten sich allerdings nur nach erfolgreichen Anzeigen, also nach jenen, auf die der Nutzer auch tats\u00e4chlich geklickt hat. Das bedeutet, dass nur f\u00fcr den tats\u00e4chlichen Verkehr gezahlt wird, der durch die Anzeigen erzeugt wird.<\/p>\n<p>Bei der Durchf\u00fchrung einer Kampagne w\u00e4hlen wir die geografischen Gebiete und die Art des Publikums sorgf\u00e4ltig aus, damit sie so gut wie m\u00f6glich auf das Zielpublikums ausgerichtet wird. Auch hier achten wir besonders auf die \u00dcberwachung, die es uns erm\u00f6glicht, die Ergebnisse einer Werbekampagne zu maximieren.<\/p>\n<p>Werbung braucht Kreativit\u00e4t und Disziplin, bei EOC k\u00fcmmern wir uns um beides.<\/p>\n<p>M\u00f6chtest du in dein Wachstum investieren?[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; color_overlay=&#8220;#000000&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;radial&#8220; enable_shape_divider=&#8220;true&#8220; shape_divider_color=&#8220;#f2edec&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;25%&#8220; shape_divider_height_phone=&#8220;15%&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; shape_type=&#8220;straight_section&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;0px&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;center&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9048,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9361","page","type-page","status-publish","has-post-thumbnail"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/comments?post=9361"}],"version-history":[{"count":0,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media\/9048"}],"wp:attachment":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media?parent=9361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}