{"id":9291,"date":"2023-09-07T13:41:22","date_gmt":"2023-09-07T13:41:22","guid":{"rendered":"https:\/\/eoc.vision\/analisi-e-segmentazione-del-portafoglio\/"},"modified":"2023-12-05T13:25:47","modified_gmt":"2023-12-05T13:25:47","slug":"analyse-und-segmentierung-des-portfolios","status":"publish","type":"page","link":"https:\/\/eoc.vision\/de\/analyse-und-segmentierung-des-portfolios\/","title":{"rendered":"Analyse und Segmentierung des Portfolios"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; 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Von den Kunden ausgehend, analysieren wir die Arten und Kategorien der angebotenen Produkte und Dienstleistungen. 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column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h4&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Welche Vorteile hat die Analyse und Segmentierung des Portfolios durch EOC?&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]Warum helfen wir Unternehmen, ein solches Instrument zu nutzen? Mit der Segmentierung von Kunden-, Produkt- und Dienstleistungsportfolios r\u00fccken wir die Zielgruppe in den Fokus und schaffen die Grundlage f\u00fcr eine anschlie\u00dfende Profilierung des Zielpublikums. So sind wir in einem n\u00e4chsten Schritt imstande, Ma\u00dfnahmen zur Schaffung von Leads und zur Umsetzung der Marketingstrategien zu setzen.<\/p>\n<p>Die Segmentierung des Kunden- oder Produktportfolios hilft, wenn es darum geht, den Einsatz der Ressourcen zu optimieren und die Gesamteffizienz des Unternehmens auf dem Markt oder auf den M\u00e4rkten zu steigern.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;8%&#8220; bottom_padding=&#8220;8%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; 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width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;10\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Je nach Bedarf und Umst\u00e4nden erarbeiten wir den am besten geeigneten Aktionsplan, wir bewegen uns dabei aber stets entlang klar definierter Achsen:[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;10\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-circle-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-2\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Segmentierung nach geografischem Markt<\/strong>: Wir bewerten verschiedene M\u00e4rkte nach ihrer Lage und Positionierung. Dies k\u00f6nnen Makrogebiete, einzelne L\u00e4nder oder Regionen sein. Wir pr\u00fcfen von Fall zu Fall, welcher der beste Weg ist.<\/li>\n<li><strong>Segmentierung nach Kunden<\/strong>: In diesem Fall erfolgt die Segmentierung des Portfolios nach Eigenschaften und Verhalten der Kunden. Wir trennen also Firmen- von Privatkunden, Premiumkunden usw. So kann das Unternehmen seine Angebote und Strategien so anpassen, dass sie den Bed\u00fcrfnissen der einzelnen Kundentypen besser entsprechen.<\/li>\n<li><strong>Segmentierung nach Produkt oder Dienstleistung<\/strong>: Hier liegt der Schwerpunkt auf den verschiedenen Produkt- oder Dienstleistungsangeboten des Unternehmens, und zwar mit Blick auf den Kundenstamm und die Auswirkungen auf das Business. In diesem Zusammenhang bilden wir Gruppen, in denen wir Produkte oder Dienstleistungen zusammenfassen, die \u00e4hnliche oder vergleichbare Merkmale aufweisen.<\/li>\n<li><strong>Segmentierung nach Rentabilit\u00e4t<\/strong>: Diese Vorgehensweise impliziert, dass f\u00fcr jedes Element des Kunden-, Produkt- oder Dienstleistungsportfolios eine Bewertung der Rentabilit\u00e4t vorgenommen wird. Mit einer solchen Strategie k\u00f6nnen dort verst\u00e4rkt Ressourcen eingesetzt werden, wo eine gr\u00f6\u00dfere Gewinnspanne besteht. Genau an diesem Punkt setzt unser am h\u00e4ufigsten verwendetes Analyseinstrument an: die ABC-Analyse.<\/li>\n<\/ul>\n<p>Jetzt wei\u00dft du also: Unser Ansatz, um Wachstumsziele zu erreichen, beginnt mit einer eingehenden Analyse.<\/p>\n<p>Und wann beginnen wir mit der Arbeit an deinem Wachstum? <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; color_overlay=&#8220;#000000&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;radial&#8220; enable_shape_divider=&#8220;true&#8220; shape_divider_color=&#8220;#f2edec&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;25%&#8220; shape_divider_height_phone=&#8220;15%&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; shape_type=&#8220;straight_section&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;0px&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;center&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8522,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9291","page","type-page","status-publish","has-post-thumbnail"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/comments?post=9291"}],"version-history":[{"count":0,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media\/8522"}],"wp:attachment":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media?parent=9291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}