{"id":9273,"date":"2023-09-07T13:32:20","date_gmt":"2023-09-07T13:32:20","guid":{"rendered":"https:\/\/eoc.vision\/logo-design\/"},"modified":"2023-12-05T15:07:26","modified_gmt":"2023-12-05T15:07:26","slug":"logo-design","status":"publish","type":"page","link":"https:\/\/eoc.vision\/de\/logo-design\/","title":{"rendered":"Logo design"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; color_overlay=&#8220;#000000&#8243; 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line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Eine visuelle Identit\u00e4t von Unternehmen zu entwickeln, beginnt bei uns mit der Gestaltung des Logos.&#8220; font_line_height=&#8220;1.4&#8243; max_width=&#8220;900&#8243;][\/split_line_heading][vc_column_text]Das Logo ist jenes Element, das dein Unternehmen wiedererkennbar macht. Es ist ein Bild, das einfach, aber zugleich auch imstande ist, alles \u00fcber das Unternehmen zu erz\u00e4hlen \u2013 angefangen bei den Werten, auf denen es basiert.<\/p>\n<p>Also: Was macht ein Logo zu einem wirksamen?<\/p>\n<p>Das Design eines Logos kann aus Text und Bild bestehen, und bei seiner Gestaltung wird nichts dem Zufall \u00fcberlassen. Farben, Schriftarten, Abst\u00e4nde und Dimensionen entsprechen nicht nur dem \u00e4sthetischen Empfinden des Publikums, sondern auch messbaren Kriterien, die von zahllosen Studien im Bereich von Marketing und Neuromarketing vorgegeben sind. Ein Logo zu entwickeln bedeutet, all diese Parameter zu ber\u00fccksichtigen und sie harmonisch zusammenwirken zu lassen. Nur so entsteht ein erfolgreiches Logo, das zudem einpr\u00e4gsam sein muss.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; 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column_border_style=&#8220;solid&#8220;][split_line_heading animation_type=&#8220;line-reveal-by-space&#8220; font_style=&#8220;h4&#8243; line_reveal_by_space_text_effect=&#8220;default&#8220; content_alignment=&#8220;default&#8220; mobile_content_alignment=&#8220;inherit&#8220; link_target=&#8220;_self&#8220; text_content=&#8220;Erkennen geht \u00fcber die Sinne hinaus.&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]Ein Logo wiederzuerkennen, ist eine Frage von Sekundenbruchteilen. Schlie\u00dflich geht es nicht um bewusste Prozesse, sondern darum, etwas bereits Vertrautes zu erschlie\u00dfen.<\/p>\n<p>Wiedererkennbarkeit bedeutet zudem, dass ein Logo leicht reproduzierbar ist, ohne seine Originalit\u00e4t zu verlieren. Bei der Gestaltung eines Logos geht es also auch darum, dass es in seinen verschiedenen grafischen Varianten, Farben und Gr\u00f6\u00dfen nie seine Identit\u00e4t verliert. Schlie\u00dflich ist mit dieser untrennbar die Effizienz des Logos in der Kommunikation verkn\u00fcpft.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_single_testimonial testimonial_style=&#8220;small_modern&#8220; color=&#8220;Default&#8220; quote=&#8220;Ein gutes Logo ist nicht das, wonach es aussieht, sondern wof\u00fcr es steht.&#8220; name=&#8220;Paul Rand&#8220;][\/vc_column][\/vc_row][vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;8%&#8220; bottom_padding=&#8220;8%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; gradient_type=&#8220;default&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;10\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]Egal wo, ein Logo darf nichts von seiner Wiedererkennbarkeit einb\u00fc\u00dfen. Wir entwickeln und gestalten Logos, die \u00fcberall eingesetzt werden k\u00f6nnen und in allen Kontexten wirksam sind und kommunizieren.<\/p>\n<p>Unsere Vorstellung ist, dass der Wert eines Logos in seinem Gesamtbild liegt. Das bedeutet aber nicht, dass nicht auch die einzelnen Komponenten autonom funktionieren k\u00f6nnen und sollen, wenn dies eine spezifische Anwendung des Logos erfordert. Entwickelt man ein Logo, denkt man stets die Benutzerfreundlichkeit und Anpassungsf\u00e4higkeit mit. Schlie\u00dflich wollen wir, dass dein Unternehmen \u00fcberall wiedererkennbar ist, ohne dich an eine einzige, stets gleiche Version des Logos zu binden.<\/p>\n<p>Bei der Wahl der Farben orientieren wir uns etwa an der perfekten Zahl. So besagt unsere goldene Regel, nicht mehr als drei Farben zu verwenden, um keine Verwirrung zu stiften, nichts aus dem Gleichgewicht zu bringen und f\u00fcr Reproduzierbarkeit zu sorgen.<\/p>\n<p>Das ist es, was Logo Design bei EOC bedeutet.<\/p>\n<p>M\u00f6chtest du unser n\u00e4chstes Projekt sein?[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/12&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; color_overlay=&#8220;#000000&#8243; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;radial&#8220; enable_shape_divider=&#8220;true&#8220; shape_divider_color=&#8220;#f2edec&#8220; shape_divider_position=&#8220;bottom&#8220; shape_divider_height=&#8220;25%&#8220; shape_divider_height_phone=&#8220;15%&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fast&#8220; shape_type=&#8220;straight_section&#8220; gradient_type=&#8220;default&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;0px&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;center&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8362,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-9273","page","type-page","status-publish","has-post-thumbnail"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":0,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/pages\/9273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media\/8362"}],"wp:attachment":[{"href":"https:\/\/eoc.vision\/de\/wp-json\/wp\/v2\/media?parent=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}