{"id":9255,"date":"2023-09-06T13:05:18","date_gmt":"2023-09-06T13:05:18","guid":{"rendered":"https:\/\/eoc.vision\/brand-identity\/"},"modified":"2024-06-20T09:25:21","modified_gmt":"2024-06-20T09:25:21","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/eoc.vision\/de\/brand-identity\/","title":{"rendered":"Brand identity"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#0c3a39&#8243; scene_position=&#8220;center&#8220; top_padding=&#8220;15%&#8220; constrain_group_3=&#8220;yes&#8220; constrain_group_5=&#8220;yes&#8220; text_color=&#8220;light&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; class=&#8220;titolone&#8220; 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Welches ist dein Kerngesch\u00e4ft? Auf welchen Werten baut dein Unternehmen auf? Mit einer soliden Brand Identity erreichen wir die Zielgruppe, die aus deiner Marktpositionierung hervorgegangen ist.&#8220; font_line_height=&#8220;1.4&#8243;][\/split_line_heading][vc_column_text]\n<h5>Wodurch unterscheidest du dich von deinen Konkurrenten? Alle von unseren Beratern entwickelten Ma\u00dfnahmen zur Positionierung setzen bei der Einzigartigkeit deines Unternehmens an.<\/h5>\n<p>Wir arbeiten die Merkmale heraus, die dich auszeichnen. Sie bilden die Basis, auf der ein Brandingprozess aufbaut, in dem wir zuerst die Brand Identity definieren und sie danach Schritt f\u00fcr Schritt ausgestalten.<\/p>\n<p>Brand Identity oder Brand Image? Wie sich dein Unternehmen, deine Produkte und deine Marke darstellen, geht weiter \u00fcber ein Bild hinaus. Unsere Berater analysieren sorgf\u00e4ltig die St\u00e4rken und Schw\u00e4chen deines Unternehmens, um das Marktsegment abzugrenzen, auf das es abzielt. 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Wer Eindruck machen, Interesse wecken, Menschen fesseln und zum Handeln bewegen will, muss eine klar definierte Strategie haben. Diese darf nicht gek\u00fcnstelt wirken, sondern muss vielmehr authentisch sein: Nur Unternehmen, die ebenso erkennbaren wie authentischen Werten folgen und ein entsprechendes Wertversprechen bieten, k\u00f6nnen solide und dauerhafte, auf Vertrauen basierende Beziehungen zu Kunden, Mitarbeitern und Partnern aufbauen.<\/p>\n<p>Die Positionierung auf dem Markt ist das Ergebnis einer Analyse, die die einzigartigen, unverwechselbaren Merkmale eines Unternehmens mit jenen der Konkurrenz vergleicht. 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